The Process

The Value of a Page

Another Study, however, by Eden Platform, reports that a standard web page can deliver more advertising value than many companies realize. During the one-month measurement period, which began on August 1st 2011, Eden Platform measured pages and visitors for a sample of more than 100 small business websites. The findings showed that each page on a small business website produced an average of 55 unique visitors during the measurement period. Small businesses often pay between $2.00 and $3.00 per website visitor using other online advertising menthods like paid search engine ads and banners. This means that an average website page generates $137.50 of advertising value each month, or $1,650 of advertising value each year, Adding one new page of content to a business website each week can be as effective as having a $90,000 advertising budget, the study conciuded