Marketers are finding out real quick that content is an important part of their marketing strategies as they strive to keep customers engaged. This is one of the benefits of content marketing, according to an August 2013 survey of marketers in North America from Unisphere Research. Most importantly, marketers are putting money behind that effort: 48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
So what kinds of content are marketers producing? In the survey, articles and videos were at the top of the list, at 76% and 60%, respectively. And these, and other forms of content, were most often created in-house—87% of marketers said they created digital content internally.
The company website remains the most important channel for content, with 88% of marketers citing it. That was followed by email campaigns (73%) and public relations (70%).
Following closely behind these top three content channels was social media (68%), where marketers are increasingly looking to get their content out to a wider audience.
So the old addage is true...."Content is King!". However, one of the biggest challenges to content marketing is distributing the content in a way that it will be found and shared. That is where The Post Place shines. By automating the creation, distribution and SEO of the content, customers using the Post Place are finding their content on the top of the search engines.
To find out how you can use the Post Place to grow your business fill out the form on this page!