For several years now, internet video has grown from a “nice to have” tool to a “must-have” for carpet cleaners. Consumer's today don’t simply enjoy video; they expect it.
Here are three great facts that show why video is a "must have" when it comes to Carpet Cleaning Marketing.
- Having video on a website’s landing page makes it 53% more likely to show up on the first page of Google searches.
- The average user spends 88% more time on a website with video than a website without one.
- Email opt-outs can be reduced by as much as 75%.
So Why is Video So Important?
Most importantly, it’s a faster path to engagement. People today are bombarded with information 24/7. Reading is so slow and requires more mental energy to visualize things. Video provides the quick fix and is delivering a story and visual style by IV instead of a pill.
Many companies aruge that video is more effective because you can tell stories or make an emotional connection with the viewer. While that is certainly true for TV and film, that does not really apply to marketing videos. Most marketing videos are 2 minutes or less. What kind of emotional connection are you going to make in 2 minutes?
The key to success in marketing videos is to engage your audience early. You are competing with email, calls and texts from friends, push notifications from Facebook, LinkedIn, Twitter, Vine, and Instagram videos—and then there’s everything that YouTube has to offer. Don’t be shy. The meek shall inherit no leads.
Humor is a great way to engage a viewer but entertainment and humor can be difficult to execute. There’s nothing wrong with presenting useful information clearly, concisely and sincerely—with just enough visual style to grab the audience’s attention.
Master that and you can effectively incorporate video in your marketing strategies. Your videos can introduce your carpet cleaning services, company, and explain complex cleaning processes. They can demonstrate your service, enhance your reputation and most importantly, improve your SEO results for carpet cleaning in your area.